Logotypes
At school for graphic design classes I have to make brand book for any company or organization I want to (it can be non existent, too). Fortunately I don’t have to make it very detailed. I must design company’s logo, business card and blank (plus envelope). Then I can choose something like CD, T-shirt, pen etc. It’s up to me.
The very first thing I have to start with is to determine company’s style and values. For example, financial institutions are much more conservative than tech firms. Of course, always there will be exceptions.
The second step is logotype. It’s the essence and basis of corporate identity and must personate company’s values and ideas. All the rest – blank, business card, web site and so on – will be derived form logo.
I generate ideas at the moment and look for some good samples for inspiration. I’ve already posted inspiring and creative business card samples but – as I wrote before – it is second step and I have to start with logo. Here is what I’ve found so far:
- http://www.wolda.org/ – world logo contest
- http://www.brandsoftheworld.com/ – world’s famous brands and logos
- http://www.logotypes.lv/ – vector logotypes (Latvian & international)
- http://logo.tdd.lt/main.htm – vector logotypes (Lithuanian & international)
- http://www.visual.gi/logoteca/ – LogoTeca
- http://www.elogodesign.com – logo design company with some interesting stuff in portfolio
- http://www.pixellogo.com/ – graphic design company
- http://logopond.com – logo gallery where everyone can submit logos
- http://www.logotwo.com/ – web 2.0 logos
- http://www.ateneupopular.com/diseno/design-inspiration-vol-1/ – collection of interesting logos
- http://www.logoorange.com/ – logo design and corporate identity company
- http://logotypes.designer.am/ – free logotypes
- http://www.vector-logos.com – vector logos
- http://www.allfreelogo.com/ – free vector logos
- http://www.lessio.ru/articles/14/ – 100 best logos
- http://www.neatorama.com/2008/02/07/the-evolution-of-tech-companies-logos/ – evolution of tech logos
- Sometimes a Logo Is Just a Logo
- Ruth Kedar On Designing the Google Logo
- http://www.digital-web.com/articles/the_process_of_redesigning_a_logo/ – Digital Web logo redesign
- http://www.digital-web.com/articles/the_redesign_of_economist_com/ - The redesign of Economist.com logo
- http://summit.makalumedia.com/2007/08/27/problogger-logo-design/ – Pro Blogger logo redesign
- Jeff Fisher’s Logomotives and bLog-oMotives
And some stuff on color:
If you know some good resources, leave ‘em in comments.
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